Even after more than 70 years of India’s Independence, many women in the country are still fighting for their freedom, liberty and independence. Despite all the social progress made by women all these years, many challenges still exist. There are abundant reasons that affect women’s participation in the country, such as their academic background, age of marriage, and urbanization. As per the latest statistics, while 67 percent of all men of working age are employed, it is only 9 percent in the country for women. Many reports have also shown that women perform ten times more unpaid care work than men.

Women in India encounter patriarchy in its myriad forms throughout their lives. They are still dependent on their fathers or husbands for their financial and non-financial needs and face many challenges in their day-to-day lives.

Since March 2018, Pure India Trust has been working to empower women to supplement their families’ meagre incomes and make them capable and independent enough to earn their livelihood. 

Our aim

Our mission is to help women belonging to vulnerable and marginalised communities.

At PURE India Trust, we enable young women to transform their lives with education and empowerment. As part of our flagship program, My Village My Business, launched in 2018, we aim to create a conducive environment for youth to become entrepreneurs and acquire the necessary skills to obtain employment.

About the program

In this program, we support women entrepreneurs to start a small business of their own in their choice of village. This program provides women with seed money up to Rs 15,000 each for setting up their own businesses. Additionally, we provide required training, business mentoring, and support these women with market research, branding, promotional activities, and market linkages.

At PURE India Trust, we also provide women entrepreneurs with a platform to double their business earnings by integrating them into our capability development program.

Under this program, PURE India Trust currently supports 60 women from 43 villages in Uttar Pradesh, Rajasthan, Karnataka and Assam. Some businesses that are successfully run by these women entrepreneurs are Tailoring, Beauty Parlor, General Store, Vegetable Shop, Tiffin Center, Garments Store, Handicrafts, Grocery Shop, Stationery Shops among others. The program has turned many female housewives into successful entrepreneurs.

Project locations

  • Noida, Uttar Pradesh
  • Jaipur, Rajasthan
  • Karauli, Rajasthan
  • Bangalore, Karnataka
  • Guwahati, Assam

Project funders

  • MetLife Global Operations Support Center Pvt. Ltd in Noida and Jaipur
  • PayPal in Karauli, Rajasthan
  • Ernst & Young in Bangalore, Karnataka
  • Google in Guwahati, Assam
  • AU bank in Jaipur

Read Our success stories