In villages, women entrepreneurship is unimaginable even after 70 years of independence. Largely, women are dependent on a male member of their family. This means that most women in villages don’t have an earning or maintain a separate bank account even if they earn money as daily wage laborers. Money earned by women is collected by a male member of the family and largely they only decide how to use that money. This means that women participation in the decision making within a family structure is none to minimal and are considered a vulnerable and economically weak community.
What we are offering:
We are developing Women Entrepreneurship in the villages by supporting women to start a small business of their own choice and in their own villages. Currently, we are supporting 10 women from 8 villages in Noida district in Uttar Pradesh (UP) by helping them start their businesses. We provide the initial 70% non-refundable investment and remaining money must be put in by the women. Our objective is to ensure the women earn INR 8000-10000 per month within the first year of business.
- Finalise list of villages in consultation with CSR partner
- Mobilise & distribute pamphlets in villages to invite applications
- An independent panel will interview and select 1-2 women from every village
- Provide one-day basic business motivation training to selected women
- Mentor women and monitor business growth, identify opportunities, challenges
- Conduct first business review 4 months after the start of business
- Provide the second phase of training after 6 months for Cross-skill & Up-Skill in business
- Conduct second business review after 10th months of the start of business.
- Organize a ceremony and recognize the best entrepreneurs and other stakeholders.
Responsibilities of women entrepreneurs
- An arrangement of space, furniture, shelf etc. to start the business in their own village
- An arrangement of 30% of initial investment for business set-up
- Utilities and other expenses
- Marketing, payment collection, order booking and maintaining day-to-day revenue & expenses statement
- Reporting of monthly business performance to PURE India for course correction and mentoring.
- Monthly activities to promote business.
Following activities are being organized in each village to boost the business of women and invite customers to purchase/take services from the women candidates:
- Medical Camp for women & Children – Gynecologist, Pediatric
- Women Hygiene awareness workshop
- Seminar on Financial Literacy in each village
- Student Career Guidance Awareness Program in schools
- Self Help Group Awareness Workshop
- Women recreational activities
Businesses opted for our women entrepreneurs
- Beauty Parlor
- Cosmetic shops
- Stationary shop
- Glossary shop
- Readymade garments shops
- Vegetable shop