My Business - My Village
The “My Village, My Business” initiative empowers women by fostering financial independence, addressing their reliance on male family members for economic support. This program encourages women to establish local businesses, cultivating self-reliance and economic stability within their communities.
Targeting women from low-income families, we provide comprehensive support for launching their businesses, including seed funding, branding, marketing, market research, mentorship, government scheme navigation, and exposure opportunities. The process involves mobilizing aspiring women entrepreneurs, followed by thorough selection, training in entrepreneurship, and provision of seed grants for essential toolkits. We further assist in branding, creating market linkages, and providing ongoing mentorship, with regular evaluations to ensure success.
With an impressive success rate exceeding 98%, and an average startup cost below ₹30,000, PURE India Trust has supported over 75 different types of businesses, achieving profit margins between 40-60%. Our initiative impacts more than 10,000 individuals annually, supporting women, youth, and persons with disabilities in earning sustainable livelihoods and securing the respect they deserve.
Other Entrepreneurship Initiatives
Bano Udyami – EmpowerX Center
The “EmpowerX (Bano Udyami)” MSME Learning Center encourages self-employment by providing youth, women, and persons with disabilities with critical business skills. The center offers information on business types, government schemes, registration processes, and initial investment guidance. Our team actively promotes this initiative across India, visiting educational institutions and community centers to raise awareness of entrepreneurial opportunities, contributing to the vision of an Atmanirbhar Bharat (Self-Reliant India).
Training Partnership
Opportunities are available for women to receive specialized training and for trainers to contribute to PURE’s capacity-building initiatives through exposure visits, entrepreneurship development programs (EDPs), and cross-skill development.
