PURE India Trust, in collaboration with Mahindra World City, has taken a significant step towards advancing the vision of #AtmanirbharBharat in rural Jaipur. This initiative, executed under the CSR program of Mahindra World City, focuses on creating sustainable livelihoods while promoting environmental sustainability.
In a noteworthy event held at the Mahindra SEZ Jaipur campus, 7 E-Rickshaws were distributed to deserving beneficiaries, positively impacting 7 families and empowering 50 women entrepreneurs. These E-Rickshaws enable income generation of ₹15,000–₹20,000 per month for individuals who were previously unemployed while promoting clean energy alternatives, reducing pollution, and fostering an eco-friendly mode of transportation.
The event also highlighted the success stories of last year’s program beneficiaries, including 5 E-Rickshaw drivers and 25 women entrepreneurs, who inspired the audience with their remarkable journeys of resilience, growth, and community impact. Their stories demonstrated how this program not only improves financial stability but also enhances leadership, entrepreneurial skills, and self-reliance.
This initiative goes beyond financial assistance by offering a comprehensive support system, including mentorship, guidance, capacity building, skill development, exposure visits, leadership workshops, handholding support, promotional assistance, and sustainability advocacy. Active across 55+ villages, it incorporates diverse interventions such as health camps, training programs, and community workshops to address the holistic development of rural communities.
By integrating livelihood generation, environmental sustainability, and community empowerment, PURE India Trust continues to drive impactful change, fostering a self-reliant and sustainable future for rural India.