Mr. David J. is a determined young entrepreneur who lives with his mother in a rural community. Following the loss of his father, the family faced significant financial hardship, and David relied on irregular canteen work, earning an average monthly income of only ₹2,200. Despite limited educational opportunities and social challenges, he remained committed to building a stable livelihood and supporting his family.

Recognizing his experience in food services and entrepreneurial potential, PURE India Trust, through the My Village My Business initiative, provided business development support by supplying essential equipment to establish a tiffin centre. He also received mentoring on business management, customer service, and business branding to strengthen his enterprise.

Today, David earns an average monthly income of approximately ₹9,300, enabling him to support his household with greater confidence and financial stability. His journey reflects how entrepreneurship and continuous handholding support can empower individuals from marginalized communities to become self-reliant and build a dignified future.